"This book has helped me to make sense of the modern dating landscape. There has been an explosion of 'Red Pill' authors and books on the same topic but nowhere is the information laid out more clearly and concise as in this book.

The book explains female nature through the lens of the female sexual strategy of always looking to trade up (hypergamy.) When this is viewed not just as a desire, but as an imperative, we are shown how female behaviours become not only explainable, but predictable. It does exactly what it states and provides a predictive framework to understand women's mating strategies and how to navigate them."

It's (literally) a life saving book and essential reading for any man, single, dating or married. This was the information your father never told you and the information society never teaches men. Buy this book and buy a copy for your closest male friend too." ~ Daniel

"I first came across this book though Elliott Hulse's stories on IG, and if Hulse recommends a book, it's got to be a great book, and this is more than a bloody great book, this is a transformational and ground-breaking piece of work. I was well informed on game before I read this book, however, I wasn't aware of intersexual dynamics to this extent, this information is such a gem that you need to go through it multiple times to realize how valuable it is.

As a 19-year-old I feel it's an absolute pleasure to have stumbled across such information so early on, it opened my eyes to a wide range of hard truths that I see occur regularly around me that represents perfectly well what is described in the book.

Once you read this book and have a look around, you realize how deprived we really are of positive masculinity and guidance to get healthy relationship outcomes.

I lost count how many friends I have suggested this book, and it's fantastic to see friends becoming aware of such invaluable information, it's a chain reaction. If there's any single book you must read as a man, it has to be this book that you should pass onto your boys.

PS. Many of your questions and curiosities associated with women and their nature will be answered after reading this book." ~ Connor

"This book blew my mind because these were mind blowing concepts about women I honestly never heard of. Ali is drawing from thousands of men's experiences with women all across the world and his own. Men and women think very differently I realized.

These concepts in the book opened my eyes and I couldn't believe it. This surprisingly made me more compassionate towards women in real life and did not make me hate them but appreciate their strategies to survive.

Simping for woman is a waste of time because they have 2 or 3 options ready even if they give you a chance. This book motivated me to be a better man and to focus on growth and development as opposed to wasting my time chasing after women. I found that my interactions with women have vastly improved in real life. I don't find myself wasting time simping over women. It seems like women give respect to men that are more aligned with their purpose and understand the flaws of female nature. Beware that some women and beta men will vehemently deny the concepts in this book...but deep down inside they know that it is true. Must read book for all men." ~ Anonymous Customer